Vala Centrum
Väla Centrum is a shopping mall located in southern Sweden just outside of Helsingborg. Been planing on writing about it for a long time now but have not been able to find anything useful - until now. This is the mall I grew up with. Many many Friday evenings and Saturdays were spent here when I traveled there going shopping with my family as a kid back in the 1980s and early 1990s.
Väla Centrum was built in 1974 and was at its opening the largest shopping center in southern Sweden with 20 stores, two large "anchor stores" (Wessels and Obs!), a restaurant and a cafe. The three photos below were found on a postcard dating back the late 1970s. Pay attention to the cool interior and color scheme, not forgetting the birdcage and "fountain" under it! This mall truly took its inspiration from the American malls that was built in the 1960s. I have never seen any other mall in Sweden which has or have had a birdcage. I actually remembering seeing canaries in it too until the late 1980s when they for one reason or another decided to remove them. The bird sculpture is namned "Fågeln" (The bird) and was created by artist Bertil Valliens. It still stands there today, but at another location (see bottom of the post for a photograph).
However a large addition was added in 1997 making the mall almost unrecognizable and a few years later they decided to remove the anchor stores and convert the space into store space for smaller shops. The only things that remind us now of its past are the groovy orange light fixtures seen below, although now in a different color scheme and with other lamps, and the bird cage. On the outside you can still see the brown 1970s brick walls, although now mostly covered with signs and added glass walls. There are also rumors that they are going to extend the mall with another 41.000 squaremeters of new store space, removing the old courtyard with its fountains and thus making the mall truly unrecognizable.
If you have any memories or comments about this mall, let them be heard in the comments section please.
The now gone "fontain" with the birdcage in its original location.
The "square". Pay attention to the groovy light fixtures and the color scheme.
One of the original Anchor stores "Wessels". Later turned into B&W (Bra & Wessels)
The birdcage as it looks today. New location, but very boring looking.
Väla Centrum was built in 1974 and was at its opening the largest shopping center in southern Sweden with 20 stores, two large "anchor stores" (Wessels and Obs!), a restaurant and a cafe. The three photos below were found on a postcard dating back the late 1970s. Pay attention to the cool interior and color scheme, not forgetting the birdcage and "fountain" under it! This mall truly took its inspiration from the American malls that was built in the 1960s. I have never seen any other mall in Sweden which has or have had a birdcage. I actually remembering seeing canaries in it too until the late 1980s when they for one reason or another decided to remove them. The bird sculpture is namned "Fågeln" (The bird) and was created by artist Bertil Valliens. It still stands there today, but at another location (see bottom of the post for a photograph).
However a large addition was added in 1997 making the mall almost unrecognizable and a few years later they decided to remove the anchor stores and convert the space into store space for smaller shops. The only things that remind us now of its past are the groovy orange light fixtures seen below, although now in a different color scheme and with other lamps, and the bird cage. On the outside you can still see the brown 1970s brick walls, although now mostly covered with signs and added glass walls. There are also rumors that they are going to extend the mall with another 41.000 squaremeters of new store space, removing the old courtyard with its fountains and thus making the mall truly unrecognizable.
If you have any memories or comments about this mall, let them be heard in the comments section please.
The now gone "fontain" with the birdcage in its original location.
The "square". Pay attention to the groovy light fixtures and the color scheme.
One of the original Anchor stores "Wessels". Later turned into B&W (Bra & Wessels)
The birdcage as it looks today. New location, but very boring looking.
Posted at 9:51 PM | 10 comments | links to this post 
My name is Chris and I live in Sweden. I love the 50s and 60s lifestyle and design. I am very fascinated by the architecture of the period too, for instance googie, modernism, the work of Joseph Eichler, John Lautner and Arne Jacobsen's international style. I have a large archive with space-age, library, bossa, cocktail, retro soundtracks and exotica music. I also believe that things were better in the old days.
10 Comments:
I came across the webpage for this place today. Couldn't help but notice an EB Games amoung the tennents. Stores like them kinda ruined the pleasure I have with going to malls nowadays. (of course nowadays I hardly play video games at all but it's nice finding ways to tinker with my Playstation Portable in order to play the crappy Atari 2600 version of Pac-Man)
January 28, 2007 5:45 AM
Yeah, stores like that have ruined malls all over the world. The demand for malls with 100's of smaller stores have transformed every mall that was a great place with nice interiors and atmosphere into ugly places that all look the same.
January 28, 2007 2:59 PM
I always forget how hard Sweden fell for (in love with) those dark oranges, browns and greens. If I ever move to Sweden I want a brown kitchen with orange Husqvarna appliances (except for the Futurum fan).
January 30, 2007 2:42 PM
Haha, never thought about it that way. Thought that orange, green and brown were universal colors in the 1970s and were used everywhere? Anyways, still looks very groovy! Wish they could have kept the color scheme with the plants and the fountain.
January 30, 2007 3:30 PM
From observation and what people've told me, Europeans went in for the bold oranges, browns and greens more than American's did in the late 60's and 70's - apparently thinking they were modern and "American"...
Of course, Sweden, as always, was ahead of the curve with Avacado - we had an Älvsbyhus from '62 with avacado bathroom fittings and fabulous brown paneling!
January 30, 2007 4:29 PM
I remember you could have slush puppies sitting under the bird-cage-statue, listening to all the birds. It was super. It always made everything up for having to go through all the shops with your mum. If you were lucky you could return home with a star wars figure as well.
Later on when I was about 14 I remeber I worked for two weeks at B&W (prao, in swedish). The only thing they let me do for two whole weeks was lacing football-shoes. Incredibly boring.
February 11, 2007 2:10 PM
I remember that you could have Slush Puppies in the kiosk at the square near the bird cage, now when you point it out. I also remember the old Pet store where they had a talking black Parrot named "Theo". It was located right next to the entrance of B&W.
February 11, 2007 3:57 PM
Yeash, I remeber Theo. He was a Beostare. I don't know what the name in english is. Really good on talking to the customers =)
February 13, 2007 9:10 PM
Thats typical,everything really cool has to be destroyed by the small minded corporate types to fit it with whats currently in vogue.
I wish people would leave the old buildings alone
May 4, 2007 7:49 PM
Yes so sad. Hope when they are adding to it again in a year or so that they bring back some of the original features. Would love to see lots of water and trees in the 'square' of the mall, just like in the 50s and 60s in American malls.
May 4, 2007 10:00 PM
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