Modernism and functionalism part 1

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Domus department store. Malmö, Sweden, 1960's

I've always had a keen interest in architecture, but nowadays it seams bigger than ever. Probably because I have been lucky enough to find some interesting books at my college library about the »modernism« and »functionalism« in Sweden. The modernism architecture was introduced in Sweden during the »Stockholm International Fair« in 1930 and really set a standard for the design and lifestyle during the following decades. Everything looked clean, simple and functional, hence the word »functionalism«.

The 50s and 60s were especially influenced by this, everything from shopping malls, to gas stations to apartment complexes. They blended big chunks of concrete with glass, steel and wood to create a semi-futuristic look. I especially remember the distinct greyish look of the department stores when I was a kid. Of course they are all gone or totally revamped now, but I dug in my archives and came up with these three postcards depicting Swedish department stores and shopping malls during the 60s and 70s. I think there is a certain magical almost dreamy feel to them. Ever wondered why old-timers say that it was better back in the days? They were right. They always were.

If you want to see more postcards of shopping malls I recommend Keith Milford's website about »Malls of America«.


Skärholmen Shoppingmall. Stockholm, Sweden, 1970's


Tempo department store. Umeå, Sweden, 1970's